Simple Tricks For More Clicks! How To Boost Your Email Open Rates

Ever sent an email and heard nothing but crickets? We’ve all been there! 

You spend all this time crafting the perfect email with the right graphics to receive, well….silence. 

The harsh truth is that getting people to open your email is only half the battle! But don’t worry - we have curated some simple and effective ways that will boost your email performance so that eyeballs will actually see your content and… take action! 

Let’s get into it:

Tip #1

Master that subject line 

First impressions always matter, so make this one count! Having a boring or too vague subject line will ultimately send your email to the land unopened messages. 

Keep it short, sharp, intriguing and relevant to what you're trying to market. Some quick tips to optimise your click-through rates:  

• Ask a question: “This offer won’t last forever - are you in?”

• Create a sense of urgency – “Enjoy 50% off for 24 hours!”

• Personalise: “Hey (first name), here is something just for you!”

AVOID: Steer away from spammy words like “FREE” or “URGENT” or “CLAIM NOW”; this will lead you straight to the spam folder. 

Trying out different versions of your content with A/B testing can make a big difference in what works best for your audience. This method is like a little experiment where you get to test two versions of your email such as different subject lines to see which one performs better. 

Send version A to one group, and B to another - let the numbers do the talking. If one group responds better and gets more opens, you’ve got your winner! However, testing one element at a time is the trick to make sure the results aren’t just a fluke.

Tip #2

Change your sender’s name 

Besides the subject line, there is one more thing a recipient sees before opening an email: Your sender’s name. 

This is usually the name of the company or website, but changing who it’s from, like using the name of a real person, is a real drawing card. Personalising the sender’s name creates a more humanised connection to help build trust with your audience. 

Do you have a face of the company? Use their name as the sender!

This is a simple yet powerful way to increase the number of emails being opened on a more personal and approachable level. 

Tip #3

Get on a first-name basis 

Instead of a generic “Hi there”, personalise your email by using the recipient’s first name or referring to any past interactions they have had with you. Something like these: 

• Hey (first name), we thought you’d love this new marketing hack! Check it out 

• Here is something special for you (first name) for signing up to our newsletter

This simple tip makes the email more human and feel less like mass marketing. 

Tip #4

Spring cleaning! Refine your emailing list 

Cleaning out your email list is key! Over time, deactivated accounts and any invalid emails can drag down your open rates and damage your sender reputation. 

Regularly go through and remove any of these inactive subscribers or invalid emails and get rid of hard bounces to keep your list healthy. 

Cleaning your list out means your recipients are more engaged and leads to better campaign results. 

Make this a habit to regularly refine your mailing list! 

Note: Before deciding whether to remove old contacts for good, feel free to a “one last chance” campaign for them to potentially re-engage with your business. 

Tip #5

Mobile-ise your content 

Everyone is on the go, so always optimise your content to fit the small screen! It can be a quick check between meetings or just a late-night scroll. Make your emails more mobile-friendly to ensure your messaging is easy to read and act upon – no matter where or when!  

• Keep it simple and clear by using short paragraphs and bullet points – it needs to be easy to read, or it's getting deleted! 

• Make your call to action BIG and clickable

• Implement responsive designs to help images and texts adjust to various screen sizes 

After all, a more seamless mobile experience does mean fewer obstacles between your audiences and your call to action! 

Tip #6

Consistency is key! 

Sending emails once in a blue moon will make your audience forget about you, but flooding their inboxes daily can lead to a wave of unsubscribes (not ideal). So, create a sweet spot – a schedule that works for your audience and helps you stay front of mind. 

This may be a weekly, biweekly or monthly occurrence, whatever works best – make it consistent. 

Tip #7

Timing matters!

Timing can make or break that email’s open success rate. Hitting send at the wrong time could cause your message to be lost in the abyss of the inbox. Selecting the right days and times for your audience will help boost your chances of being seen! 

• Best days: Tuesday to Thursday 

• Best times: Between 9 am and 12 pm 

Get creative and play around with these, as no two audiences are the same – so track your findings and refine your strategy for the perfect email marketing for your business. 

Conclusion

Small tweaks, big results – Let’s make every email count! 

Getting more of your audience to open your emails isn’t all about the perfect subject line – in short, it’s about building trust, providing readers with value and making sure that your email lands at the right time in the right way. 

Keep showing up in those inboxes with well-timed, engaging and personalised content. Before hitting send, always test your email to catch any issues or broken links because a flawless email makes the best impression! 

Continuously experiment with what works best for your audience and refine your strategy to see those open and click-through rates boost significantly. 

Which of these tips are you going to try first? Let us know, and contact us to learn more!